Corporate Hospitality: Why Premium Event Experiences Matter for Business
Corporate hospitality is about more than attending an event. It provides businesses with an opportunity to strengthen client relationships, entertain prospective customers, reward employees and celebrate success through memorable experiences.
In this guide, we explore the benefits of corporate hospitality, how businesses can make the most of premium event experiences and how Sport and Music can help you plan your next occasion.
What Is Corporate Hospitality?
Corporate hospitality involves entertaining clients, prospective customers, business partners or employees at sporting events, concerts and other major events.
In an increasingly competitive business environment, building and maintaining strong relationships is essential. While meetings and emails have their place, spending time together outside of the usual working environment can create opportunities for more meaningful connections.
Corporate hospitality can be used for a variety of different business purposes, such as:
- Client entertainment: Strengthen existing relationships and show appreciation for important customers.
- Business development: Create opportunities to connect with prospective clients and partners.
- Rewarding employees: Recognise achievements, celebrate milestones and thank teams for their contribution.
- Networking: Bring clients, colleagues and business contacts together in an engaging environment.
- Company celebrations: Mark important anniversaries, successful projects and significant achievements.
Whether you’re entertaining a small group of key clients or organising an experience for a larger team, the right hospitality package can help make the occasion more memorable.
Why Is Corporate Hospitality Important?
Premium events give businesses the opportunity to build stronger relationships outside of a formal setting, by bringing people together through shared experiences. Research from Trendemon has shown that networking dinners and VIP hospitality experiences help deepen trust, with 77% of B2B buyers more likely to engage with companies that offer personalised experiences. Click here to read more.
Whether you’re hosting an important client, rewarding your team or developing new connections, the right event can provide a memorable setting for meaningful conversations.
Strengthen Client Relationships
Industry statistics prove that well-designed corporate hospitality events can yield up to 73% higher client retention, showing that these events generate opportunities to strengthen existing relationships, outside of the usual working environment. Click here to read more about the importance of corporate hospitality in building client relationships.
Reward and Motivate Employees
Corporate hospitality can also be used to recognise employee achievements, giving teams the opportunity to celebrate achievements, mark milestones and enjoy an experience together. It’s an alternative way to recognise hard work whilst creating memories beyond the office.
Develop Business Connections
Hospitality tickets for major sporting and music events provide an impressive and engaging setting for networking and entertaining prospective clients, with research from Kershaw Partners indicating they are 34 times more successful than email communication. Sharing an experience can help conversations develop more naturally, creating opportunities to establish new connections and build professional relationships.
Make a Lasting Impression
With research suggesting that 81% of consumers need to trust a brand before doing business with them, thoughtfully planned corporate hospitality can help businesses build trust and strengthen professional relationships. From premium seating at a Premier League fixture to a live performance by a major artist, choosing an event with your guests in mind can show appreciation for existing clients and create a positive first impression with potential customers.
Make a Lasting Impression
Research from the Edelman Trust Barometer shows that 81% of consumers need to trust a brand before doing business with them, highlighting the importance of creating a positive and lasting impression. Thoughtfully planned corporate hospitality gives businesses an opportunity to demonstrate their appreciation for new prospects, build confidence and strengthen their professional image.
From premium seating at a Premier League fixture to a live performance by a major artist, choosing an experience with your guests in mind can help make them feel valued and leave them with a positive association with your business.
Create Memorable Experiences
Live premium events offer something different from the usual business meeting. The atmosphere of a matchday, the anticipation of a major sporting occasion or the energy of a live concert gives guests something to talk about long after the event.
The Business Value of Premium Event Experiences
Beyond the experience itself, corporate hospitality can form part of a wider business strategy. By bringing clients, colleagues and prospects together, businesses can create opportunities to strengthen relationships, build trust and leave a lasting impression.
Supporting Employee Engagement and Retention
Corporate hospitality isn’t just about entertaining clients. Offering employees memorable experiences can also be a way to drive retention, recognise their contribution and celebrate their success. Business Insider has highlighted that companies are organising premium physical events to make employees feel valued and build genuine human connection across teams, strengthening workplace culture. Read more by clicking here.
Whether it’s celebrating a company milestone, rewarding a team’s hard work or bringing colleagues together outside the office, a shared event experience can be a meaningful way to show appreciation.
Making Your Investment Count
Premium experiences can also offer value beyond the event itself. Corporate hospitality gives businesses the opportunity to spend quality time with important clients, develop professional relationships and create positive associations with their brand. These benefits may support long-term client loyalty and future business opportunities.
However, return on investment isn’t always measured in immediate sales. The value may develop over time through stronger relationships, repeat business and new opportunities that arise from the connections made. Choosing the right event for your guests and having a clear objective can help businesses make the hospitality investment more purposeful.
Experience Hospitality at Manchester United and Manchester City
For businesses looking to entertain clients or reward employees, football hospitality offers the chance to combine live Premier League action with a premium experience.
Sport and Music provides access to hospitality at Manchester’s biggest football clubs: Manchester United and Manchester City. Our VIP tickets include premium match seating and a range of benefits depending on the package selected.
Whether you’re hosting a small group of key clients or arranging a day out for colleagues, we can help you explore the available options and find an experience suited to your occasions.
Prestigious Sporting Experiences Beyond Football
While Premier League football is a popular choice for corporate entertaining, there are plenty of other ways to bring clients and colleagues together through live sport.
Sport and Music provides access to a range of major sporting occasions, including Formula 1 and Wimbledon. From the excitement and atmosphere of a Grand Prix weekend at Silverstone or Yas Marina Circuit to the tradition and prestige of the Wimbledon Championships, these events offer an alternative setting for client entertainment.
Whether you’re looking to host an important client, reward your team or plan a standout corporate occasion, our team can help you explore the available options and find an experience suited perfectly to your requirements.
Corporate Entertainment Through Live Music
Corporate hospitality isn’t limited to sporting events. Major concerts and live music events offer another way to entertain clients and bring colleagues together.
At Sport and Music, we provide access to standout live music events, from incredible shows in Manchester to concerts across the world featuring some of the biggest names in music. With a range of events available throughout the year, you can speak to our event specialists to explore experiences suited to your guests.
Whether you’re hosting an evening with an important client, celebrating a company milestone or treating your team to a memorable night out, live music offers an exciting alternative to traditional corporate entertainment.
Why Choose Sport and Music?
Since 2008, we have specialised in premium event experiences, bringing together world-class sport, live music and hospitality for individuals and corporate clients.
From major football fixtures and VIP tickets for some of the most sought-after concerts to the prestige of Wimbledon and Formula 1 weekends, we offer experiences that go beyond the ordinary. Through our trusted partnerships and connections with major events across the UK, Europe and the USA, we help clients enjoy bucket-list occasions that create lasting memories.
Whether it’s witnessing the excitement of world-class motorsport, enjoying the tradition and atmosphere of the Wimbledon Championships or seeing a favourite artist live, customer service is at the heart of everything we do. With over 30 years of collective experience in events and hospitality, our team understands the importance of getting the details right.
From your initial enquiry through to your event, you’ll have support from our team, including a dedicated account manager to guide you through the process and tailor your experience.
Whether you’re planning corporate entertainment for important clients, organising a team reward or celebrating a company milestone, we’re committed to making the experience as straightforward as possible.
Discover more about our VIP services and our client promise.
Planning Your Next Event Experience
The best corporate hospitality experiences start with understanding the occasion and your guests. Consider who you’ll be hosting, the type of event they’d enjoy, the size of your group and the experience you’d like to create.
If you’re planning an upcoming client event or looking for a special way to reward your team, reach out to our Event Specialists by clicking below.
Click here to browse the range of events we currently offer.
Trusted By Our Customers
Wow, the seats were absolutely amazing! We were in the Manchester United suite, N2406, and had an incredible view of…
Wow, the seats were absolutely amazing! We were in the Manchester United suite, N2406, and had an incredible view of the match—right in the middle of the pitch! The pre-match meal was a four-course affair, which was pretty good, but since we were running late, they graciously accommodated our last course during halftime (To make sure we didn’t miss a single moment). The hosts and hostesses in the lounge were incredibly courteous and responsive, even though the lounge was extremely busy.. the atmosphere in the stand was still really good. 😅 The game was a real thriller, and Manchester United clinched the victory in the 97th minute! That made the trip even more unforgettable. Afterward, we were served some snacks in the lounge area, which were also nice. It was my first time at Old Trafford, and I’m so glad I bought the hospitality tickets. Ashley from the team was super helpful and made sure we all had seats together, even though the tickets were bought separately.
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Great seats (section 110). The 93:20 club provides a nice place to sit and get food and drinks. The prices…
Great seats (section 110). The 93:20 club provides a nice place to sit and get food and drinks. The prices were very reasonable compared to other hospitality options. Sports and Music provided emails upon purchase and again as we got closer to the event. I would recommend, especially to someone who is not from the area and doesn’t have access to regular tickets.
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The whole experience was wonderful. From entering the room, we were made to feel very special with an optional welcome…
The whole experience was wonderful. From entering the room, we were made to feel very special with an optional welcome glass of bubbly. The room itself was lovely, bright and air conditioned. There was a really relaxed ambience and lovely atmosphere, with music playing. The food was wonderful with lots of choice. The drinks were plentiful, and you could order whatever you wanted, plus the waiting staff were very attentive. It was a nice touch when an ex-player (Russell Beardsmore) popped in to be interviewed and the time passed far too quickly!. A great day all in all for all ages and big thanks to Ash for arranging.
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Me and my friends had such a great time seeing Benson Boone at Co-op Live thanks to Sports and Music!…
Me and my friends had such a great time seeing Benson Boone at Co-op Live thanks to Sports and Music! Everything was so easy, I was kept updated by the customer service team throughout the entire process, from booking to getting our tickets and arriving at the venue. We had a box, which made the night feel extra special, with amazing views of the stage and great service. Benson Boone was unbelievable live, such an incredible performer! Couldn’t have asked for a better night with friends, the atmosphere was amazing. Can’t wait to book again through Sports and Music!
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I had an incredible experience seeing Tom Grennan at Co-op Live, and Sports and Music made it all seamless from…
I had an incredible experience seeing Tom Grennan at Co-op Live, and Sports and Music made it all seamless from start to finish! The booking process was quick and easy, the communication was clear, and everything ran smoothly on the day. The venue was amazing, and Tom Grennan put on a phenomenal performance — full of energy, brilliant vocals, and such a great atmosphere throughout. I couldn’t have asked for a better night. Thank you, Sports and Music, for making it all possible — I’ll definitely be booking through you again!
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Fantastic experience being able to see Coldplay in a private box. Mike and the team were fantastic every step of…
Fantastic experience being able to see Coldplay in a private box. Mike and the team were fantastic every step of the way arranging this and was great value for money. It’s not everyday you get to see one of the biggest bands in the world from such an exclusive position at Wembley Stadium!
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Ashley has looked after a bunch of us for 3 years now and never misses the mark – looks after…
Ashley has looked after a bunch of us for 3 years now and never misses the mark – looks after the details and looks after us and our guests superbly – highly highly recommend.
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I've used Sport & Music for a few years. They have managed to get me the ungetatable. Taylor Swift, Oasis,…
I’ve used Sport & Music for a few years. They have managed to get me the ungetatable. Taylor Swift, Oasis, Glasto, Olivia Rodrigo, etc. Couldn’t recommend them enough. Ashley is a legend and seems to be able to get literally any ticket. He can get the ungettable.
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Used Sport and Music for years and will never experience a gig through anyone else! The whole team, particularly Simon,…
Used Sport and Music for years and will never experience a gig through anyone else! The whole team, particularly Simon, go above and beyond to ensure that you have the best experience, communication is always clear and nobody can ever do too much for you. They’ve provided my family and I with some lifelong memories and I can’t wait to make more in the future!
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If you’re looking for those hard to get tickets, want a VIP experience for that special occasion, these guys are…
If you’re looking for those hard to get tickets, want a VIP experience for that special occasion, these guys are the best. I’ve used Sports and Music for years and have nothing but great things to say about them. Recently they secured me 3 fantastic seats for Taylor Swift at Wembley. It was for my granddaughters 10th Birthday. It was the best night of her life. Thanks to Simon and all the guys at Sports and Music for making a little girls dream come true !!!!!!!
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I had an unforgettable experience at Wimbledon, thanks to the Sport and Music team. They were incredibly professional, responsive, and…
I had an unforgettable experience at Wimbledon, thanks to the Sport and Music team. They were incredibly professional, responsive, and helpful from start to finish. Their support made everything smooth and stress-free. Highly recommended for anyone looking for a premium event experience!
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Wow, what a weekend I had at the British Grand Prix with red bull in the paddock club, you get…
Wow, what a weekend I had at the British Grand Prix with red bull in the paddock club, you get to see behind the scenes and meet the teams. This is matched with Michelin levels of cuisine. Mike at sports and music couldn’t help enough.
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Wow! What a fab evening. We’ve been to the Darts at Winter Gardens many times but this was our first…
Wow! What a fab evening. We’ve been to the Darts at Winter Gardens many times but this was our first time in hospitality. We will definitely do this again! We had such a fun couple of hours, I could expand but don’t want to ruin it for others! The food was lovely and the free bar vast! We even came home with a souvenir. Amy Jones was our point of contact and she was so helpful! Always responded to emails and clearly enjoys her job. Thanks to everyone involved in making it such a great evening.
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These really are such a friendly, reliable and trustworthy group of people to deal with. We have used them for…
These really are such a friendly, reliable and trustworthy group of people to deal with. We have used them for the darts, boxing, football and concerts at a variety of venues from Coop Live to Ally Pally to Wembley and always had an amazing time. We tend to deal with Simon who is a real gentleman and a man of his word who does not mess about and always helps to organise our perfect night or day out. Highly recommended and at fair prices.
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We’ve had many great experiences when using Simon at Sport & Music hospitality. Si is brilliant, communication is great from…
We’ve had many great experiences when using Simon at Sport & Music hospitality. Si is brilliant, communication is great from purchasing the tickets through to the event itself. We have always had the best seats and great views – top class. We’ve used the company for multiple sporting events such as tennis matches (Wimbledon), premier league darts (MCR & Europe), cricket, boxing and football events including Champions League away matches, England internationals, World Cup and Euro games home and away. We have also purchased many music event tickets (Morgan Wallen, Andrea Bocelli) and festival tickets (Glastonbury) which have always been amazing experiences from start to finish with access to backstage facilities and VIP hospitality. The prices have always been good. Any questions regarding the event are answered promptly and Si goes above and beyond to make sure your experience is always the best.
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We've been using Sport and Music for a number of years for all of our hospitality needs. There isn't an…
We’ve been using Sport and Music for a number of years for all of our hospitality needs. There isn’t an event I have been found wanting for and my own clients regularly compliment the level of service we receive from the Sport and Music team. A great way to impress, the events are always a superb experience. Can’t recommend enough.
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Simon took care of our trip from the USA to London to See Taylor Swift. From the Landmark hotel which…
Simon took care of our trip from the USA to London to See Taylor Swift. From the Landmark hotel which was top notch, to every transfer, everything went smooth. The hospitality package and VIP seats were fantastic. Everything Simon promised he delivered, and even had some gifts waiting for us. A+
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Had such an incredible experience with Sport and Music and particularly with the assistance from Ash. He was extremely helpful…
Had such an incredible experience with Sport and Music and particularly with the assistance from Ash. He was extremely helpful along the way and answered all the questions I had. Thanks for the great service. 👍
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Amazing experience, unbelievable game, great pre match entertainment and hospitality in the Brodies bar. Mike at sport and music looked…
Amazing experience, unbelievable game, great pre match entertainment and hospitality in the Brodies bar. Mike at sport and music looked after myself and my clients and sourced some excellent tickets. Padded seats were comfy, the food & drink pre match was very efficient and very tasty. Pre poured pints / teas & coffees at half time was a nice touch aswell. Will be using sport and music again for more tickets and packages.
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Great customer service from Ash sorting out our six nations tickets, amazing day out! Would highly recommend this company to…
Great customer service from Ash sorting out our six nations tickets, amazing day out! Would highly recommend this company to others.
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