Privacy Policy

Last Updated: 23/06/2025

Sport and Music Limited (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal data transparently, securely, and in accordance with UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, store, and share your personal information when you use our website (www.sportandmusic.co.uk, the “Site”), place an order with us (online or offline), or interact with us in any other way.

We may update this Privacy Policy from time to time. Any changes will be posted on this page. Please check back regularly to ensure you remain informed of how we use your data.

1. Information We Collect

We may collect and process the following personal information:

  • Name, email address, telephone number, and postal address
  • Payment and billing information (processed securely via third parties)
  • Dietary or accessibility requirements (for specific events)
  • Preferences and interests (e.g., favourite artists or teams)
  • Order history and communication records
  • Website usage data through cookies and similar tracking tools

You may provide this information when you:

  • Use our website or complete a form
  • Make a booking or purchase (online, by phone, or via email)
  • Contact us with an enquiry
  • Enter a competition or promotion
  • Subscribe to receive marketing or event updates

2. Information Provided by Third Parties

We may also receive your personal information from trusted third-party partners, such as authorised ticketing agents or affiliate resellers, when you have booked an event involving our services. This data is processed securely and used only for fulfilling your booking and providing the requested services.

3. How We Use Your Information

We use your personal data to:

  • Respond to enquiries or requests
  • Process and fulfil bookings or purchases
  • Provide customer service and event support
  • Communicate important information about your booking
  • Send marketing communications (where lawful and appropriate)
  • Improve our website and services
  • Conduct internal reporting, analysis, and business planning
  • Administer competitions or surveys
  • Share with venues or organisers to deliver the service (see below)

4. Legal Basis for Processing

We rely on the following lawful bases to process your personal data:

  • Consent – when you opt in to marketing or provide special category data
  • Contract – when processing is necessary to fulfil a booking or order
  • Legal obligation – for complying with applicable laws and regulations
  • Legitimate interests – for business efficiency, customer support, and service improvement, where your rights do not override our interests

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or operational requirements.

We may retain non-essential data — such as past purchases or preferences — to assist with future bookings and improve our service. This data is periodically reviewed and securely deleted when no longer needed.

Where sensitive data such as dietary requirements is collected for a specific event, it is shared with the venue only as needed and permanently deleted after the event has taken place.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, improve site performance, and deliver relevant advertising.

Types of cookies we use:

  • Strictly Necessary Cookies – required for basic website functions
  • Performance & Analytics Cookies – help us understand usage patterns
  • Functional Cookies – remember your preferences (e.g., language)
  • Advertising & Targeting Cookies – track browsing behaviour to deliver personalised ads through platforms such as Google Ads and Meta Pixel

Your Consent

You will be asked to accept or reject non-essential cookies when you first visit our Site. You can manage or withdraw your consent at any time using our cookie banner or your browser settings.

Blocking some cookies may affect website functionality.

7. Sharing Your Information

We do not sell or rent your personal data.

However, we may share your information with:

  • Trusted service providers who assist with website hosting, payments, marketing, or customer service
  • Venues or event organisers for the purpose of ticket dispatch, event delivery, catering arrangements, or venue access
  • Legal or regulatory authorities, if required by law

We only share the minimum data required and ensure that all third parties uphold appropriate security and privacy obligations.

8. Special Category Data (e.g. Allergies & Dietary Requirements)

In some instances, we may collect dietary or allergy information to facilitate your hospitality experience at specific events. This data:

  • Is only collected with your explicit consent
  • Is used solely to fulfil the related service (e.g., meal options)
  • Is only shared with the relevant venue or caterer
  • Is deleted permanently after the event

We will never use this information for marketing or any other secondary purpose.

9. Marketing Communications

We may contact you with relevant updates about events, ticket availability, or similar services where:

  • You have opted in to receive marketing;
  • You have registered interest in an event or completed a form;
  • You have previously made a booking with us and the communication relates to a similar event (under the “soft opt-in” exemption).

You can unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link or contacting us directly. You may also object to other forms of marketing such as phone or post.

We will never send marketing communications without a valid legal basis.

10. Your Rights

Under the UK GDPR, you have the right to:

  • Access – Request a copy of the personal data we hold about you
  • Correction – Ask us to rectify inaccurate or incomplete data
  • Erasure – Request deletion of your data under certain circumstances
  • Restriction – Ask us to limit how your data is used
  • Data Portability – Request your data in a structured, machine-readable format (where applicable)
  • Objection – Object to processing based on our legitimate interests
  • Withdraw Consent – Withdraw previously given consent at any time

To exercise any of these rights, please contact us using the details below. We may require proof of identity before fulfilling certain requests.

11. Third-Party Links

Our website may contain links to external websites. We are not responsible for their privacy practices or content. We encourage you to read their privacy policies before providing any personal information.

12. Automated Decision-Making and Fraud Prevention

To help protect our customers and business from fraud, we use secure third-party payment processors (such as Stripe) who may carry out automated fraud checks on your payment details.

This means that certain transactions may be automatically accepted or declined based on fraud risk indicators, without human intervention. These checks help identify suspicious or unauthorised activity and protect the integrity of our payment systems.

If your payment is declined due to an automated fraud check and you believe this is an error, please contact us and we will assist you where possible.

13. Contact Us

If you have any questions about this Privacy Policy, or if you wish to exercise your data rights, please contact:

Data Protection Officer
Sport and Music Ltd
Dalton House, Floor 3, Suite C
Cross Street
Sale, Manchester, M33 7AR
United Kingdom

 

Version 2.0 – Last updated: 23 June 2025